Understanding licensing period options for publishers

This article outlines the three licensing periods that publishers can use when selling digital content.

This article is for CONTENT OWNERS. 📗📘📙

A purchased licence gives the user a right to read and use that ebook (within DRM limitations, which include the period the licence is valid for).

When you distribute your content through Snapplify, we give you the flexibility to specify the licence period. 

You can choose from three licensing periods: 

  1. 1-year licence
  2. 3-year licence
  3. Perpetual licence

Each licence term provides the user with a different time period in which to access content, and should be priced according to the duration of that period. 

Pricing recommendations

These recommendations are based on what customers have come to expect:

Licence

Licence terms (for user)

Set your eRRP/DLP at

1-year licence

User will be able to access the content for a period of 1 year, after which the content will be removed from their library.

30-50% less than your eRRP (recommended retail price)  or DLP (digital price list)

3-year licence

User will be able to access the content for a period of 3 years, after which the content will be removed from their library.

± 20% less than your eRRP/DLP

Perpetual licence

User will be able to access the content forever.

0-20% less than your print RRP

Using EAN numbers to differentiate between licences

If you would like to provide different licensing options for a title, you can do so in two ways:

  • Provide a unique EAN number for each title
  • Append a unique identifier to the standard EAN.  A ‘/’, followed by the numeric value of the licence period in years at the end of the ISBN is a common standard.

The example below shows three different licences for the same title. The title EAN is identical for each licence. The 3-year and 1-year licences have the licence period appended.  

EAN Title Licence term
9780801448157 The Lord of the Rings Perpetual licence
9780801448157/3 The Lord of the Rings (3-year licence) 3-year licence
9780801448157/1 The Lord of the Rings (1-year licence) 1-year licence

 

Need help? Reach out to us by emailing marketplace@snapplify.com.